Food Intelligence

A better question than
“Is this a good dog food?”

Poopy is being built to understand food in the context of the dog eating it, combining product information, dog-specific fit, and the history you have actually recorded over time.

✓ Built for personalized context, not generic food rankings.
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Barcode recognized Salmon Sensitive Formula
Food Scan
Food Intelligence · Luna

How this food looks for your dog

Product quality Good
Fit for Luna Strong
History match Positive
Why it may fit
✓ Formula aligns with Luna’s saved life-stage profile.
✓ No ingredients match a recorded owner-confirmed sensitivity.
✓ Similar feeding periods exist in Luna’s Poopy history.
From Luna’s recorded history
Most logged stools during comparable feeding periods stayed within Luna’s usual range.

Recorded associations can add useful context without establishing that a food or ingredient caused a health outcome.

Conceptual example · not a live product result
The idea

The label tells you about the product. Your dog’s history tells you something different.

Generic food scores can describe a formula. Poopy is being designed to add the individual dog, then add what has actually been observed during that dog’s own feeding history.

01
▦

Know the food

Start with defensible product facts such as formulation, nutritional information, life-stage designation, caloric information, and ingredient disclosure.

02
🐶

Know the dog

Put the food beside the dog’s profile, including age, weight, life stage, current diet, known owner-recorded sensitivities, and other relevant context.

03
↗

Know the history

Then ask the question generic food apps cannot: what did this dog’s recorded stool and Daily Health history look like during comparable feeding periods?

Three useful answers

No mystery 87 out of 100.

Food Intelligence is being designed to separate different kinds of evidence instead of compressing everything into one opaque score.

Product facts, dog-specific fit, and recorded history answer different questions. Keeping them separate makes the result easier to understand and harder to overstate.
▤
Layer one

Product Quality

What can be said about the product itself, independent of any one dog. Think formulation facts, nutritional information, life-stage designation, ingredient disclosure, and other verifiable product characteristics.

◎
Layer two

Dog Fit

How the product aligns with the individual dog’s saved profile and owner-recorded context. The result is about fit for this dog, not whether the formula is universally “good” or “bad.”

✦
Layer three

Poopy History Match

What the dog’s own longitudinal record looked like during relevant feeding periods. This is where stool, Daily Health, episodes, interventions, and outcomes can add context that a product label cannot.

From shelf to history

Looking at a food is not the same as feeding it.

Poopy is being designed to keep shopping behavior separate from health history. Scan and compare as much as you want. A food only becomes part of the dog’s feeding record when you explicitly say the dog is eating it.

A cleaner food journey Conceptual flow
▦
Step 1 Scan a food in store
Browse only
↔
Step 2 Review or compare products
No health effect
♡
Step 3 Save a favorite or shortlist
Still browsing
🍽
Step 4 Confirm “I’m feeding this”
Starts history
↗
Step 5 Track the feeding period over time
Connected
Poopy History Match

The part only your dog’s history can answer.

When a food has actually been fed and recorded, Poopy can preserve that feeding period beside stool observations, Daily Health, episodes, and outcomes.

Luna · Salmon formula Recorded feeding period
Before
Personal Pattern established

Recent stool and Daily Health history available for context.

Baseline
Transition
Food change recorded

New formula introduced and feeding history confirmed.

Context
Feeding period
Most logged stools stayed within Luna’s usual range

Normal appetite and energy were also recorded on most logged days.

Observed
Later review
History remains available for future comparison

The record can become more useful across repeated feeding periods.

Longitudinal

Repeated observations are more useful than one meal.

One soft stool after one meal proves very little. A longer record can reveal whether similar patterns appear repeatedly during separate feeding periods, while still preserving uncertainty about the cause.

“Luna’s history shows repeated stool changes during periods when foods with this ingredient family were recorded” is useful context. It is not the same as saying the ingredient caused the change.
Ingredient-family history

Look for repeated patterns across different foods.

Foods change. Brands change. Formulas change. Shared ingredients and formulation characteristics can provide another way to organize the history without turning an association into a diagnosis.

Recorded history · Luna Ingredient family: chicken
A
Formula A

Chicken-containing · softer stool period recorded

Association
B
Formula B

Chicken-containing · usual range during most logs

Mixed history
C
Formula C

Chicken-containing · second softer stool period recorded

Association
The history can show that an ingredient appeared during repeated periods of change. It does not establish that ingredient as the cause.
Useful before something goes wrong

A reason to open Poopy before there is a problem.

Food Intelligence is being designed to help with everyday decisions at the shelf, during a transition, and later when you want to understand the history.

▦

Scan + search

Look up a food by barcode or product search and review the information that matters for your dog.

In development
↔

Compare foods

Compare products side by side, including how each one fits the dog’s profile and what relevant history is available.

Planned
♡

Shortlist better fits

Save foods you are considering and keep shopping activity separate from foods the dog actually eats.

Planned
↗

Track a food transition

Mark when a new feeding period begins and keep the transition beside stool and Daily Health observations.

Planned
!

Recall awareness

Future alerts can make it easier to notice when a currently fed product is affected by a relevant recall.

Planned
▤

Food timeline

See what food was being fed during a historical digestive episode instead of reconstructing the diet from memory.

Platform direction
Vet Report · Diet history Luna · Food timeline
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✓ Foods + feeding periods
✓ Diet transitions
✓ Stool observations during each period
✓ Daily Health + symptoms
✓ Medications + supplements
✓ Interventions + outcomes
Food history that travels with the dog

“We changed foods recently” can become an actual timeline.

Food Intelligence can make the existing Vet Report more useful by preserving which product was being fed, when the transition happened, what the digestive record looked like, and what changed afterward.

Built for useful uncertainty

Personalized does not mean pretending certainty.

✓ A barcode scan means you looked at a food. It does not mean your dog ate it.
✓ A repeated association can be surfaced without calling it the cause.
✓ Food Intelligence can organize evidence. It does not diagnose allergies, intolerances, or medical conditions.
✓ Veterinary judgment remains the authority for diagnosis, treatment, and medical nutrition decisions.
Food Intelligence

Not just whether it is a good food.
Whether it looks like a good fit for your dog.

Poopy is built to connect what your dog eats with the longitudinal history you are already creating, so future food decisions can start with more than a label and more than memory.